Don't Miss Subscription Lab Live September 18th - 20th

Online Business Owners, Coaches or Service Providers

Launch Your Profitable Subscription Business from Home

I'll help you create a life of

freedom & flexibility

Leverage my unique Subscription Success Formula® to design and launch online courses, group coaching programs, and personalized offers. Stand out in the crowded market and achieve tangible results for your business and your clients.

Leverage Your Entrepreneurial Spirit

With Our

Subscription Success Formula®

Feel trapped in the grind, dreaming of a business that aligns with your passion and provides financial stability? Replace the relentless 9-to-5 hustle with a flexible lifestyle where your business works for you. Use my tailored Subscription Success Formula® to create impactful online courses, dynamic group coaching, and personalized offers. Break through the noise in the market and achieve tangible results that not only benefit your clients but also accelerate your own business growth.

Create a Powerful Subscription Service that Inspires

(Click an Option Below)

Idea LaunchPad
Let me show you How simple ideas make money
subscription masterclass
How To Easily Add An Extra $1,000 - $5,000+ A Month
subscription Calculator

How MUCH Money Your SUBSCRIPTION can Make?

Let Me Show You How

Simple Ideas Make Money

Melissa has helped hundreds of entrepreneurs launch and scale their subscription businesses, turning simple ideas into steady streams of income. Whether it's a product, a service, or a blend of both, her Idea LaunchPad will provide you with the knowledge and tools to start right. See real-life examples, gain insider insights, and leave with a clear action plan.

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Enter your best email address, and I’ll send you my Simple Ideas Make Money – a FREE training for building a successful subscription business you love.

  • Learn how to take a simple idea and develop it into a recurring revenue model through practical, step-by-step guidance.

  • Understand the differences and nuances between subscriptions that deliver physical, digital, or hybrid products and services.

  • Learn strategies to identify who needs your idea, tailor your messages to meet their specific needs, and engage them effectively to build a loyal customer base.

  • Gain confidence from a variety of case studies across diverse markets—from knitting to accounting—showing how others have successfully implemented simple ideas into successful subscription models.

  • Get insights on various ways to deliver value to your subscribers, whether through text messages, PDF downloads, or video tutorials, tailored to fit your business model and audience preferences.

  • Learn how to validate your D.R.E.A.M subscription idea.

  • Learn simple ways to monetize your knowledge.

Freedom Model

Who is Melissa Lanz?

And Why Should You Listen to Me?

Hi, I'm Melissa,

Regular mom turned 8-figure subscription business owner. The crazy thing is I accomplished this selling a $5/month meal plan!

I'm the founder of, "The Fresh 20", where we believe in helping families create delicious & healthy meals with just 20 ingredients.

My story begins when I was in emotional & physical breakdown from my previous corporate 9-5 job. I was working long hours, commuting to & from work, & had 2 young children I was raising.

I remember standing in the kitchen after a long day at work & my husband was "giving me the look" that we needed to have some type of serious conversation. He could tell I wasn't happy and that my emotional wellbeing was affecting the entire family.

Something had to change and fast. Over the next few months I began researching how to make an income from home. I dug and dug and did market research non-stop in-between helping the kids with their homework & making dinner.

Finally, I decided I would just follow my passion. So I created, The Fresh 20.

A woman with long dark hair wearing a light green sweater. She is smiling slightly and looking directly at the camera. The background is plain white.

This is why I love

the Subscription Business Model!


Recurring & Predictable Revenue


Leverage Your



No Special Technical Expertise

When I launched, "The Fresh 20" I didn't have anyone to mentor me. As the result, I made countless mistakes along the way. That is why I'm launching "Subscription Lab Live". I'm super excited to be your guide, to help you succeed faster than I did, & to begin living the life of your dreams growing a business you love.

I no longer dread Monday's... in fact I get to design my week and I'm beyond excited & grateful to begin working.




A black felt letter board with a wooden frame placed on a wooden surface. The board displays the message, 'They said I could be anything so I decided to be caffeinated.' A jar with a drink and a straw is partially visible on the left side of the image.